Turning Signals into Action: A Practical Guide to ZoomInfo's GTM Intelligence and CoPilot 2.0

An instructive model to understanding the customer lifecycle is the Bowtie Model. But most folks only talk about the funnel. The funnel was simple and linear: take a broad pool of prospects, move them through qualification, and celebrate when a percentage became customers. What the funnel missed was the rest of the customer journey. Growth doesn’t stop …