RevOps Impact Newsletter

RevOps Impact Newsletter

The SDR seat is splitting in four

Jeff Ignacio's avatar
Jeff Ignacio
Jun 01, 2026
∙ Paid

The SDR role is changing quickly but there is much ado about how AI will change the role. Most articles on this topic start with a verdict. I’m not going to do that. Let’s work through it together, the way I would in a planning doc, before I tell you where I’ve landed.

Here’s the conversations I keep getting pulled into:

  • Sales leadership asks whether two …

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