RevOps Impact Newsletter

RevOps Impact Newsletter

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RevOps Impact Newsletter
RevOps Impact Newsletter
Master Data Management to achieve a Single Source of Truth

Master Data Management to achieve a Single Source of Truth

Jeff Ignacio's avatar
Jeff Ignacio
Dec 07, 2024
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RevOps Impact Newsletter
RevOps Impact Newsletter
Master Data Management to achieve a Single Source of Truth
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Revenue Operations teams are often held to a standard of truth. How many times have you heard that your CRM (Salesforce, Hubspot, or whichever you use) is your Single Source of Truth? In my opinion, this is a very high bar to meet. The concept has long existed in business systems applications. The core idea of an SSOT was to eliminate data redundancy an…

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