How RevOps will kill Sales Ops
Controversial statement or not... but revenue generators get to divide and conquer, while Ops is left to consolidate and liberate. Toying around with some new ideas here in a new LinkedIn post. Let's play this out:
Marketing gets to break out into Paid vs Direct
Paid gets to specialize into social (FB, LI) vs Search Display (GA, Bing)
Sales gets to break out into closers (AEs) and prospects (SDRs)
Sometimes SDRs get to break out into LDR (inbound) vs BDR (outbound)
Meanwhile we see...
Sales Planning and Sales Analysts combine into Sales Ops
Demand Gen Specialist and Marketing Automation Specialist combine into Marketing Ops
Sales Ops and Marketing Ops combine into RevOps
The burden is pushed onto RevOps to help build the buttresses to hold the Revenue Cathedral up. I foresee several changes enabled in order to maintain the increasing workload placed on RevOps, particularly when it comes to the technology stack and enablement round developing RevOps talent.
Whenever you're ready, there are 2 ways I can help you:
1/ If you’re looking to further develop your Revenue Operations knowledge sign up for my courses in partnership with the RevOps Co-Op.
→ Unleashing ROI course. A ten-week virtual, live instruction RevOps course designed to level up your RevOps Impact (R.O.I.). Lessons from my career scaling from $10M to $100M+. Join 50+ students.
→ Sales Ops Masterclass. A six-week virtual, live instruction SalesOps course designed to take your sales operations skills to the next level.
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