Design your lead lifecycle

This week we dive right into setting up the top of funnel. Designing a lead lifecycle will vary from business to business. But there are some core elements which every lead cycle will incorporate. We’ll break each one of these down.

• Lead

• MQL / PQL

• SAL

• SQL

The naming conventions may vary but generally the lead passes through several hands on the way to becoming a customer. In a marketing and sales led motion the lead will first be worked by marketing campaigns and then handed over to sales to accept working or reject outright. In a product led motion, the prospect is already active within the product and the sales or growth team will engage with the prospect to convert to a paid plan.

Let's define each of these in more detail.