Build vs Buy: Using TCO As A Guide
A practical guide to evaluating tech stack augmentation
With the advent of hundreds or thousands of options in the Sales Tech and MarTech landscape. The inner tech-forward-geek in me absolutely wants to look at the latest and greatest. Many execs and sales leaders grasping for silver bullets or turnkey solutions. It’s human after all to drift towards the path of least resistance.
Who wouldn’t want a set of so…
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