A primer on Product Led Growth

The Product Led Growth motion leverages your product(s) to create a user pipeline who can then convert into paying customers. Both the freemium model and free trial model are considered part of the PLG family. In an era where users suggest which software to use instead of approaching buyers, PLG has become a viable and effective path to scaling the customer base. 

Here’s a useful chart on when to use Free Trial vs Freemium.

So what’s the difference between the two?